Type Your Reply

The smart cross bag TYPE YOUR REPLY, created in cooperation with ARVIDA BYSTRÖM and Telekom Fashion Fusion, allows you to send a message with your bag to the outside world via a built-in screen.

Let your creativity run wild and hand out messages, greetings, or statements—the new bag lets you customize everything via the app (iOS, Android) TYPE YOUR REPLY, no matter what color or lettering.

ABOUT TELEKOM FASHION FUSION
Deutsche Telekom, through its Telekom Fashion Fusion program, is fostering the visionary ideas of companies in the fashion, technology, and product design industries. In the past, the emphasis had been on the sponsorship of talents and the development of innovative prototypes in cooperation with a variety of events. In times of digitization, technology becomes more and more part of our lives. The mission of Telekom Fashion Fusion is to turn visionary concepts into reality.

ABOUT ARVIDA BYSTRÖM
As far as images of femininity and debates about beauty ideals are concerned, Swedish artist Arvida Byström is one of the leading voices on social media and beyond. Using selfie sticks and fruit in underwear, she updates the genres of portrait and still life for the 21st century with Internet culture in mind. Her visual language is cute and girlish, and she employs the color pink as a symbol of femininity without irony.

Technology has always been present in Byström’s works, in the form of smartphones and laptops. She speaks to a generation of people who pick up their smartphones first thing in the morning and only put them down when they are about to shut their eyes at night. Does technology rule over us and our bodies, or are we the ones who rule over technology?